Content Marketing: Developing Your Brand’s Strategy

In a previous blog, we discussed the importance of target marketing and reaching your audience. Your target audience is made up of your potential consumers, and your consumer base is a foundational component of your brand’s success. The main goal of creating a content marketing strategy is to use creative ways to develop content that will influence your users to engage with your brand. When designing your strategy, here are a few major details to pay attention to:

Define Your Goals

Every brand has specific goals they need to achieve to obtain success. Goals can vary depending on your business, but generally, your goals might look like this:

  • increasing sales and revenue
  • engaging with consumers via social media 
  • gain authority online amongst competitors
  • increase website traffic. 

Know Your Key Performance Indicators 

After you’ve defined what your goals are, your next step is establishing your key performance indicators (KPIs). Your KPIs will help your brand in reaching goals by setting milestones to reach overtime. A common KPI for brands utilizing social media is getting a specific number of likes or comments on a content post; while the overall goal might be to increase your followers to a certain amount after your first quarter…



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Published by ragnitrotta

Ragni Trotta is a marketing and media professional with over 30 years of experience. Follow her on Twitter

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