Natural Ways to Boost Your Immune System and Combat Illness

Modern medical practices have paved the way for healthcare professionals to prevent, treat, and even cure various forms of illness and disease. While a majority of medical advancements have undoubtedly improved quality of life or extended life expectancy, it’s important to remember that taking care of your body and paying attention to your immune response is essential to your health and wellbeing. So much so, that with the proper care and preventative action, a well boosted immune system can not only act as a preventative measure but can also help minimize the duration and severity of illness. Let’s take a look at some natural ways you can boost your immune system and combat illness. 

Increase Whole Plant and Plant-Based Foods 

Your diet is one of the most critical health factors when it comes to the condition of your immune system. Aside from contributing to weight loss or gain, the food you consume correlates to your immune response and how your body reacts to different ailments. Whole plant foods like fruits, vegetables, seeds, and nuts are packed with various nutrients and antioxidants that boost your immune system . Plant-derived food is a strong fighter of inflammation, which is regularly linked to many health conditions like Rheumatoid Arthritis, heart disease, and other auto-immune illnesses…

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Content Marketing: Developing Your Brand’s Strategy

In a previous blog, we discussed the importance of target marketing and reaching your audience. Your target audience is made up of your potential consumers, and your consumer base is a foundational component of your brand’s success. The main goal of creating a content marketing strategy is to use creative ways to develop content that will influence your users to engage with your brand. When designing your strategy, here are a few major details to pay attention to:

Define Your Goals

Every brand has specific goals they need to achieve to obtain success. Goals can vary depending on your business, but generally, your goals might look like this:

  • increasing sales and revenue
  • engaging with consumers via social media 
  • gain authority online amongst competitors
  • increase website traffic. 

Know Your Key Performance Indicators 

After you’ve defined what your goals are, your next step is establishing your key performance indicators (KPIs). Your KPIs will help your brand in reaching goals by setting milestones to reach overtime. A common KPI for brands utilizing social media is getting a specific number of likes or comments on a content post; while the overall goal might be to increase your followers to a certain amount after your first quarter…

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COVID-19 and Education: A Transition into Virtual Learning

The COVID-19 pandemic has had a substantial impact on our economy and our usual way of living. In addition to its mandatory shut down of business across the world, the virus has also impacted the education sector. And, some professionals are saying that education and learning methods might be changed for good. 

Across our global society, over 1.2 billion students in more than 180 countries were impacted by the pandemic and immediately transitioned into online, virtual learning environments. For several months now, students have been learning in their own homes and have had to make substantial adjustments to their regular routine to practice safe social distancing. Sports events, dances, and other social activities were cancelled, and large graduation ceremonies are remaining prohibited.  While the transition out of the classroom happened on a global scale, many countries had a difference in timing when it came to the spread of the disease and government-mandated shutdowns. Some countries, like Denmark and Germany, are slowly transitioning back into semi-normal education patterns, while others like the U.S, are still learning virtually from home..

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Music and Your Mental Health

The topic of health and wellness extends far beyond keeping your body physically healthy. While your physical condition is important, of course, focusing on your mental wellbeing should be just as much of a priority. Have a song that brings tears to your eyes? Or maybe your daily playlist is compiled of your favorite songs to dance to. The fact is, as humans, we are moved by music and rhythm, and believe it or not, it can play a huge role in influencing the state of our mental health. The beautiful thing about music is its versatility. No matter your musical preferences, listening to your favorite tunes regularly can provide you with several mental health benefits:

Fosters Motivation and Concentration 

If you enter a university library, you’re likely to see students studying with headphones on. Research suggests that when someone is listening to music while they are focused on another activity, background music can contribute to improving their performance…

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COVID-19: How Virtual Connections and Acts of Kindness Ease Social Distancing

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Being alone does not necessarily mean having to face loneliness. The COVID-19 pandemic has forced us to slow down and introduced billions of people across the world into self-isolation and quarantine. Although our future following the pandemic remains unknown, many of us are finding comfort in seeking new and positive ways to reach out to others.

Virtual Connections

Now more than ever, we are putting a strong emphasis and value on the concept of togetherness, and virtual gatherings have become a substitute in both our personal and professional life. Companies all over the world have adapted to remote work using video chat platforms to stay connected and continue to foster team building and development. And on a personal level, we are experiencing celebrations like birthday parties and weddings on Zoom, participating in group video chats with family and friends, playing games and even engaging in virtual happy hours. 

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Colour Psychology and Marketing: Why the Colours You Choose Matter

Much of what we do is influenced by visualizing colours. From early childhood, colours play a critical role in our cognitive development and how we learn and interpret things as adults. Toys are made with bright and engaging colours, and books are illustrated with colourfully detailed pictures. As adults, we are influenced by colour in ways we likely don’t even realize. In fact, there’s an entire psychology behind colours and how we associate and process them. So, what does this mean for marketers and branding teams? How important is colour psychology when it comes to brands, advertisements, and marketing campaigns. Let’s take a closer look:

What exactly is colour psychology?

Colour psychology is a section of market research that uncovers how colours influence our decisions and behaviours. From a marketing perspective, using different colours is an excellent way to impact consumer buying behaviour and the way your audience perceives your brand. Think about the logos for some of the most popular global brands. The bright yellow arches of McDonald’s or the bubbly pink associated with Barbie. Believe it or not, there’s a reason why these colours we’re chosen for their famous logos!

Emotional Colour Breakdown

While of course, the emotional reactions to colour will vary depending on the person, in the world of branding, there is a general perception of colour that marketers pay attention to:

  • Red

Red is used in some of the most iconic brand logos in the world. Brands like Coca-Cola and Netflix use a bold shade of red that’s become a staple in homes everywhere. It’s important to remember that red is known for reflecting both positive and negative emotions (like love or anger), so you want to make sure you’re using it correctly. From a branding standpoint, when appropriately used, red is a powerful colour that encourages buying emotions like hunger, excitement, and urgency. 

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Books and Brains: Why Reading is Essential for Early Childhood Development

Reading is a powerful and necessary tool in today’s society. As we’ve discussed in a previous blog, major developmental milestones are reached in the first three years of a child’s life. One of these milestones is the ability to understand language and literacy, and believe it or not, the earlier you start working toward that milestone, the better! Start incorporating books and language development into your daily routine, even if it is only for your child to learn to turn the pages.

According to many early childhood education professionals, frequently reading to your infant helps build a strong foundation for future learning. This is particularly important during the first three years of an infant’s life, so if you have a little one at home, here are a few excellent reasons to adopt reading into your daily routine.

Inspires Creativity and Imagination

Children are full of imagination and creative ideas. They’re able to immerse themselves in imaginative play and create their own world. By reading to your child, or teaching them to read on their own, you’re contributing to their ability to visualize characters and various scenarios in a fun and exciting way. It keeps them engaged and teaches them creative ways to think and use their imagination and fosters self-confidence and excitement.

Expands Vocabulary

Part of the importance of reading is language development. As your child continues to advance as a reader and enters school, they will come across books with more advanced vocabulary and context. By reading to them regularly and sparking an interest in books, you’re helping build their vocabulary. Dr. Mary Ann Abrams of Nationwide Children’s Hospital states that early literacy and language development “ is important for school success because eventually, they move from learning to read to reading to learn. At that point, if children struggle with reading, they’ll struggle with learning. This is also important for self-esteem, and building resilience to avoid drugs and resist peer pressure.”..

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Creative Marketing: Fostering Creative Development

The media surrounds us in almost everything we do. Every day, you’re exposed to hundreds of different messages that are competing for your attention. As a marketing professional, one of the most important keys to a successful marketing campaign is creativity in finding ways to make your message reach the intended target audience and stand out.

Often, the idea of creativity is coupled with being artistic. While it sometimes can be hard to separate the creative of a campaign (TV commercial or a magazine advertisement) from the media placement (the manner in which the message is delivered) both provide for equally great opportunities to make a memorable impression.

Research Successful Campaigns 

From a marketing perspective, creativity comes from producing original and engaging ideas that are going to send the right message to your target audience in every way. Creating engagement is an art-form in itself. Pay attention to recent campaigns of brands you like, notice the message they are trying to send and see how it resonates with you. Were you engaged by the message? Did it get your attention? What qualities did you find to be creative? Did you like the way the message was delivered? Focusing on these questions can help you spark your creative development.

If your budget does not allow for TV advertising, consider radio, cinema, magazines, newspapers, outdoor or Direct Mail. The possibilities are endless. Sometimes, the best way to get someone’s attention is the absolute simplest option…

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Homeopathic Ways to Combat and Reduce Stress

Stress is a common and often inevitable part of life and we’ve all dealt with it at one point or another. When your body is stressed, there’s not only a mental and emotional effect but a physical one, as well. Stress causes your adrenal glands to release a hormone known as cortisol and while cortisol plays an important role in how your brain responds to high-stress situations, too much can do more harm than good. Luckily, there are various healthy ways to manage stress and decrease cortisol levels.

Exercise

If you’re experiencing high levels of stress, regular exercise is a natural way to reduce it while keeping yourself healthy. When you exercise, your body kick starts the production of endorphins, sending those stress combatting “happy signals” to your brain. Your focus will quickly turn from what you were worrying or stressing about that day, to your body’s physical movements. It’s really a redirection of energy. Remember, exercise doesn’t have to take place in the gym, and it comes in many different forms. Try running, yoga, weight lifting, or joining a sports team; be creative and find out what suits you best! 

Adopt Healthy Sleep Habits 

Poor sleep habits resulting in sleep deprivation from stress can drastically increase your cortisol levels. While stress may make it hard to fall asleep and stay asleep through the night, it’s essential to maintain healthy sleep habits the best you can. This is also another area where regular exercise can prove to show its benefits. Being physically active during the day is a great way to help your body wind down during night time, and will likely contribute to a better, more sound sleep…

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The Importance of Early Childhood Education

We’ve all heard the saying “children are like sponges,” and when it comes to the developing brain, the saying is spot on. In childhood development, the early years are crucial and set the foundation for learning and developing cognitive and social skills. In fact, research has proven that the brain develops a vast majority of its neurons within the first three years of life. At birth, each neuron makes about 2,500 connections or synapses. As neurons continue to mature over time, more and more neural connections are made. 

By age two or three, each neuron has made about 15,000 connections. As you go through your first decade of life, trillions of neurons are forming connections with other neurons to create a rather complex network of neural pathways. While the neural network continues to expand as you go through childhood, synapses that are not used often enough are ultimately eliminated, making various windows of time crucial periods of learning. A few essential functions of a child’s various neural networks consist of things like movements, vision, feelings, and language. 

The exposure to early education and stimulating environments contributes to the development of language, problem-solving, analytical and logical skills and memory function. These skills help mold children to become better academic students and support the healthy growth of various character skills. According to Dr. Jessica Alvarado, of National University, “Early childhood is an important time in children’s lives because it is when they first learn how to interact with others, including peers, teachers, and parents, and also begin to develop interests that will stay with them throughout their lives.” …

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