Why Music Matters in Early Childhood Development

Think of how your favourite song can lift your mood, or even expand your creative development. But, why does music play a foundational role in early childhood development

Research has shown that from birth to age six is the most critical time for a child’s musical development because children do not hear music like adults. Before the age of six, children hear tones of music at a different frequency level, making early childhood critical in the development of their ability to memorize and mimic music and language in general.  With the introduction of music at a young age, your child will learn essential skills they can continue to carry as they grow older. 

Fosters Emotional Development 

There’s a reason why we, as humans, have a strong connection to music and sound. According to Dr. Wolf, humans are wired to be sensitive to sound patterns. Having that sensitivity is why music can foster communication and creative expression. For those that consider music an emotional outlet, this isn’t only true for adults. Music in the early stages of childhood teaches children how to associate their feelings with the sounds and words they hear. Further research has shown that children of preschool age who participate in music or art classes correlate sounds and songs with positive emotions and feelings. …

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Improving Health by Walking: A Universal Form of Fitness

Maintaining your health with fitness doesn’t always need a gym, studio, or even equipment. In fact, you don’t need more than a pair of comfortable shoes and the great outdoors! Walking, for example, is a fantastic form of fitness that’s low impact, fun, and has been proven to benefit a person’s health significantly. If you’re someone who prefers a low-impact exercise outside the gym and surrounded by nature, regular walking trips may be the perfect fit for you. Let’s discuss a few key health benefits of walking. 

Natural Kick-Start and Mood-Booster 

All too often, we as adults struggle with things like getting enough sleep, handling stress, and dealing with emotions. And while it may seem like a lot to manage, taking a regular walk can be a lot more help than you might think. In fact, according to Healthline, taking a walk when you’re fatigued from a lack of sleep can be even more effective in boosting your energy levels than a cup of coffee; and also contribute to a better mood. This is because a brisk walk increases your oxygen levels and activates hormones serotonin, which is essential in boosting feelings of happiness.

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Social Media Marketing Best Practices

The availability of Social Media platforms for users to choose from has exploded to a multitude of platforms that allow users to share various parts of their lives and virtually connect in almost an instant. Social media isn’t limited to only personal use, however. In fact, the user-base of many major platforms has expanded far beyond individual users and has entered the world of business, marketing, and advertising. From small independently owned businesses to large enterprise-level corporations, one thing is for sure; when done correctly, social media marketing can take your business to new heights. Here are a few best practices for brands utilizing social media marketing.  

Choose the Right Platforms

With a variety of platforms to choose from, businesses must make informed decisions. Each network is different and can serve a different purpose for what you’re trying to accomplish. So, be sure to conduct the necessary research when finding which platforms will suit your brand’s needs the best. What is your brand trying to achieve by using social media? Are you looking for an image/media-based platform that provides a direct connection to the global masses? In this case, a high-quality image network like Instagram would likely be what you’re looking for. If your brand is less-visual and more focused on content that promotes traffic to websites or blogs, a channel like Facebook or Twitter could be the right fit. Many brands even use a combination of a few different platforms to cover all their bases….

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Natural Ways to Boost Your Immune System and Combat Illness

Modern medical practices have paved the way for healthcare professionals to prevent, treat, and even cure various forms of illness and disease. While a majority of medical advancements have undoubtedly improved quality of life or extended life expectancy, it’s important to remember that taking care of your body and paying attention to your immune response is essential to your health and wellbeing. So much so, that with the proper care and preventative action, a well boosted immune system can not only act as a preventative measure but can also help minimize the duration and severity of illness. Let’s take a look at some natural ways you can boost your immune system and combat illness. 

Increase Whole Plant and Plant-Based Foods 

Your diet is one of the most critical health factors when it comes to the condition of your immune system. Aside from contributing to weight loss or gain, the food you consume correlates to your immune response and how your body reacts to different ailments. Whole plant foods like fruits, vegetables, seeds, and nuts are packed with various nutrients and antioxidants that boost your immune system . Plant-derived food is a strong fighter of inflammation, which is regularly linked to many health conditions like Rheumatoid Arthritis, heart disease, and other auto-immune illnesses…

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Content Marketing: Developing Your Brand’s Strategy

In a previous blog, we discussed the importance of target marketing and reaching your audience. Your target audience is made up of your potential consumers, and your consumer base is a foundational component of your brand’s success. The main goal of creating a content marketing strategy is to use creative ways to develop content that will influence your users to engage with your brand. When designing your strategy, here are a few major details to pay attention to:

Define Your Goals

Every brand has specific goals they need to achieve to obtain success. Goals can vary depending on your business, but generally, your goals might look like this:

  • increasing sales and revenue
  • engaging with consumers via social media 
  • gain authority online amongst competitors
  • increase website traffic. 

Know Your Key Performance Indicators 

After you’ve defined what your goals are, your next step is establishing your key performance indicators (KPIs). Your KPIs will help your brand in reaching goals by setting milestones to reach overtime. A common KPI for brands utilizing social media is getting a specific number of likes or comments on a content post; while the overall goal might be to increase your followers to a certain amount after your first quarter…

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COVID-19 and Education: A Transition into Virtual Learning

The COVID-19 pandemic has had a substantial impact on our economy and our usual way of living. In addition to its mandatory shut down of business across the world, the virus has also impacted the education sector. And, some professionals are saying that education and learning methods might be changed for good. 

Across our global society, over 1.2 billion students in more than 180 countries were impacted by the pandemic and immediately transitioned into online, virtual learning environments. For several months now, students have been learning in their own homes and have had to make substantial adjustments to their regular routine to practice safe social distancing. Sports events, dances, and other social activities were cancelled, and large graduation ceremonies are remaining prohibited.  While the transition out of the classroom happened on a global scale, many countries had a difference in timing when it came to the spread of the disease and government-mandated shutdowns. Some countries, like Denmark and Germany, are slowly transitioning back into semi-normal education patterns, while others like the U.S, are still learning virtually from home..

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Music and Your Mental Health

The topic of health and wellness extends far beyond keeping your body physically healthy. While your physical condition is important, of course, focusing on your mental wellbeing should be just as much of a priority. Have a song that brings tears to your eyes? Or maybe your daily playlist is compiled of your favorite songs to dance to. The fact is, as humans, we are moved by music and rhythm, and believe it or not, it can play a huge role in influencing the state of our mental health. The beautiful thing about music is its versatility. No matter your musical preferences, listening to your favorite tunes regularly can provide you with several mental health benefits:

Fosters Motivation and Concentration 

If you enter a university library, you’re likely to see students studying with headphones on. Research suggests that when someone is listening to music while they are focused on another activity, background music can contribute to improving their performance…

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COVID-19: How Virtual Connections and Acts of Kindness Ease Social Distancing

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Being alone does not necessarily mean having to face loneliness. The COVID-19 pandemic has forced us to slow down and introduced billions of people across the world into self-isolation and quarantine. Although our future following the pandemic remains unknown, many of us are finding comfort in seeking new and positive ways to reach out to others.

Virtual Connections

Now more than ever, we are putting a strong emphasis and value on the concept of togetherness, and virtual gatherings have become a substitute in both our personal and professional life. Companies all over the world have adapted to remote work using video chat platforms to stay connected and continue to foster team building and development. And on a personal level, we are experiencing celebrations like birthday parties and weddings on Zoom, participating in group video chats with family and friends, playing games and even engaging in virtual happy hours. 

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Colour Psychology and Marketing: Why the Colours You Choose Matter

Much of what we do is influenced by visualizing colours. From early childhood, colours play a critical role in our cognitive development and how we learn and interpret things as adults. Toys are made with bright and engaging colours, and books are illustrated with colourfully detailed pictures. As adults, we are influenced by colour in ways we likely don’t even realize. In fact, there’s an entire psychology behind colours and how we associate and process them. So, what does this mean for marketers and branding teams? How important is colour psychology when it comes to brands, advertisements, and marketing campaigns. Let’s take a closer look:

What exactly is colour psychology?

Colour psychology is a section of market research that uncovers how colours influence our decisions and behaviours. From a marketing perspective, using different colours is an excellent way to impact consumer buying behaviour and the way your audience perceives your brand. Think about the logos for some of the most popular global brands. The bright yellow arches of McDonald’s or the bubbly pink associated with Barbie. Believe it or not, there’s a reason why these colours we’re chosen for their famous logos!

Emotional Colour Breakdown

While of course, the emotional reactions to colour will vary depending on the person, in the world of branding, there is a general perception of colour that marketers pay attention to:

  • Red

Red is used in some of the most iconic brand logos in the world. Brands like Coca-Cola and Netflix use a bold shade of red that’s become a staple in homes everywhere. It’s important to remember that red is known for reflecting both positive and negative emotions (like love or anger), so you want to make sure you’re using it correctly. From a branding standpoint, when appropriately used, red is a powerful colour that encourages buying emotions like hunger, excitement, and urgency. 

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Books and Brains: Why Reading is Essential for Early Childhood Development

Reading is a powerful and necessary tool in today’s society. As we’ve discussed in a previous blog, major developmental milestones are reached in the first three years of a child’s life. One of these milestones is the ability to understand language and literacy, and believe it or not, the earlier you start working toward that milestone, the better! Start incorporating books and language development into your daily routine, even if it is only for your child to learn to turn the pages.

According to many early childhood education professionals, frequently reading to your infant helps build a strong foundation for future learning. This is particularly important during the first three years of an infant’s life, so if you have a little one at home, here are a few excellent reasons to adopt reading into your daily routine.

Inspires Creativity and Imagination

Children are full of imagination and creative ideas. They’re able to immerse themselves in imaginative play and create their own world. By reading to your child, or teaching them to read on their own, you’re contributing to their ability to visualize characters and various scenarios in a fun and exciting way. It keeps them engaged and teaches them creative ways to think and use their imagination and fosters self-confidence and excitement.

Expands Vocabulary

Part of the importance of reading is language development. As your child continues to advance as a reader and enters school, they will come across books with more advanced vocabulary and context. By reading to them regularly and sparking an interest in books, you’re helping build their vocabulary. Dr. Mary Ann Abrams of Nationwide Children’s Hospital states that early literacy and language development “ is important for school success because eventually, they move from learning to read to reading to learn. At that point, if children struggle with reading, they’ll struggle with learning. This is also important for self-esteem, and building resilience to avoid drugs and resist peer pressure.”..

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